Just Bath
Just Bath, Remodeling Site & Instant Quote Engine
A Pittsburgh one-day bathroom remodeler with a site that prices the job before the phone rings: live instant-quote calculator, written estimates by email, and a lead pipeline the crew actually works from.
An American client, an Estonian connection
Just Bath installs premium acrylic tub and shower systems across Greater Pittsburgh, most jobs done in a single day by the company's own crews. The owner is an Estonian expat, and we have been his web partner since 2021, first for a furniture catalog, then for the remodeling business as it grew into its own brand.
Off WordPress, onto our own platform
In 2026 we migrated the site off WordPress onto our flat-file platform: no database, no plugin stack to babysit, content in plain files behind a simple admin. Every page template is bespoke, from the zigzag service pages to the masonry review wall, drawn together by a hand-traced monoline icon set we produced specifically for the brand. The whole site passes automated WCAG 2.1 AA accessibility checks with zero violations.
The quote engine
The core of the site is an instant-quote calculator that prices a remodel live as the visitor answers questions: conversion type, drain location, existing tub material, the details that actually move the price. The visitor gets a written estimate by email on the spot, the company gets a qualified lead with the numbers already attached. Options and surcharges are config the owner can adjust, and leads are stored safely out of the webroot.
Built to be found
Local SEO does the quiet work: structured data for the business and its services, a directory of service-area pages for the towns the crews actually drive to, pillar guides for the big questions, and a 34-page sitemap wired into Search Console. A single well-aimed guide article collected over five thousand search impressions in its first three months. The site is live at justbathusa.com, and the cover image is the real thing.